The Importance of Web Accessibility

What is "Web Accessibility"?

Web accessibility refers to making websites usable for people with disabilities. It involves designing and developing websites in a way that people with visual, auditory, motor, and cognitive impairments can perceive, understand, navigate, and interact with the website and its content.

Web accessibility ensures that everyone has equal access to information and services on the web, regardless of their abilities.

The Benefits of Implementing a Web Accessibility Solution

Tax Credits

The U.S. government promotes businesses that comply with the ADA. By making a website accessible, your business can be eligible for up to $5,000 in tax credits.

Improved Performance

Accessible websites enjoy increased traffic and improved SEO rankings. Studies show that many domains experience growth in overall and organic traffic after implementing accessibility improvements.

Widen Your User Base

By opening up your websites to the global population that lives with a disability, you tap into a market with significant spending power.

Brand Reputation

Brand reputation and social responsibility are crucial for businesses. Once you implement an accessibility solution, you will have an accessibility statement, and that says a lot about your brand.

The Legal Requirement: ADA, WCAG, and Lawsuit Trends

ADA

The ADA is the Americans with Disabilities Act, passed in 1990. In 2018, the Department of Justice clarified that the ADA covers web accessibility.

WCAG

The Web Content Accessibility Guidelines (WCAG) is a guidebook explaining how accessible websites should look and operate. While not stated in the ADA, WCAG has been widely accepted as the industry standard for ADA compliance.

Lawsuit Trends

Recent reports show thousands of lawsuits filed each year related to website accessibility, with many targeting businesses of all sizes.

SiteBuilder Design has partnered with leading web accessibility solution providers to help your business achieve WCAG and ADA compliance. Contact us today!