Leak 1: Website
Website has no clear path to action
The customer finds the site, scans the page, but ends up leaving because the offer is unclear, the proof is thin, or the next step is not obvious.
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The Fix
Turn the website into a lead path.
Clarify the offer, improve service pages, strengthen calls-to-action, add trust signals, and make it easy for visitors to call, book, request a quote, or take the next step.
System repaired
